What is Triple Whale?
Triple Whale is the analytics layer many Shopify brands run their ad spend on. Its pixel reconstructs attribution that iOS and cookie changes broke, and its AI agent lets you ask “what was my blended CAC last week” instead of building a report.
Key features
- First-party pixel for multi-touch attribution
- Unified dashboard across Shopify, Meta, Google, TikTok and Klaviyo
- Moby AI agent for plain-English questions and reports
- Creative and cohort analytics
Use cases
- DTC brands trying to see real ROAS after tracking changes
- Teams who want daily summaries without building dashboards
Pros
- Attribution is far closer to reality than platform-reported numbers
- The AI agent genuinely saves analyst time
Cons
- Pricing jumps as revenue grows
- Shopify-centric, weaker for other platforms
Pricing
Paid. Free plan for basic dashboards; paid tiers scale with store revenue. Check current pricing →
FAQ
Does it replace Google Analytics?
For ecommerce marketing decisions, mostly yes. It is built around ad spend and orders rather than general web analytics.
